Scarborough Research/Partnering
AAPC Member Discount for Scarborough Research/Partnering
 measures the lifestyle and shopping patterns, media behaviors and demographics of American consumers, and is considered the authority on local market research. Scarborough’s core syndicated consumer insight studies in 81 Top-Tier Markets and its Multi-Market Study are Media Rating Council (MRC) accredited. Surveying more than 220,000 adults annually, Scarborough is a joint venture between Arbitron Inc. (www.arbitron.com) and The Nielsen Company (www.nielsen.com).</p>
<P>Political Data Measured By Scarborough Research
• Political party affiliation (local, regional, national)
• Voter Registration
• Frequency of voting in presidential, statewide and local elections
• Ability to profile any of the above against Scarborough’s 2,000+ measurements on consumer lifestyles, media patterns, shopping behaviors and demographics
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<P>Products and Services
• Top-Tier Local Market Studies: Covering 81 local markets, the Top-Tier Local Market Studies are a tool for keeping the finger on the pulse of constituents locally.
• Mid-Tier Local Market Studies: Scarborough’s Mid-Tier Local Market Studies offer in-depth consumer insights in smaller U.S. geographies.
• Scarborough USA+: Scarborough’s national consumer study, Scarborough USA+ provides national information about consumer voting patterns and enables comparisons across local markets
• Multi-Market Study: This study pools the 81 Top-Tier Local Market Studies into one database, enabling regional analysis of consumer behavior as well as comparison of various local markets.
• Ciudad Hispana de Scarborough: A suite of studies and services that help you gain insight into the U.S. Hispanic population, these robust databases can exceed a sample size of 35,000 Hispanics – the largest Hispanic database of its kind available.
• Stat Shop: Made-to-order political marketing intelligence, Stat Shop features a team of market analysts who specialize in finding the insights you need, from made-to-order reports and presentations to in-house research assistance
• Custom Research: Scarborough’s Custom Research services are aimed at partnering with you to tackle your toughest political questions. Services are truly “out-of-the-box” and focused on helping you achieve your constituents that will help you direct initiatives/voting behavior.
• PRIME NExT: Scarborough’s proprietary software, PRIME NExT maximizes the value of your Scarborough data investment, featuring basic and advanced data analysis capabilities.
• Gay and Lesbian Consumer Study: Available via Scarborough’s partnership with gay/lesbian marketing firm OpusComm Group, the Gay and Lesbian Consumer Study unlocks the power of gay consumerism.
• Special services AAPC members! Email statshop@scarborough.com for more details!</p>
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