Sacramento Regional Conference
The 2010 Strategic Outlook Conferences ends July 22nd in Sacramento at the Grand Sheraton. Join fellow political professionals as they attend panels that serve to prepare for the 2010 election cycle.
Registration is now closed! On-site Registration will be available.
Sacramento Program
8:30 am-9:30 am
Registration and Breakfast
9:30am- 10:45am
Panel 1
Battleground 2010: Strategic Outlook Perspectives on California and the Nation:
A panel you won't want to miss! Political Insiders discuss the upcoming California Governor and US Senate races and offer their predictions for a new political landscape.
Moderator:George Skelton - LA Times
Fred Davis - Strategic Perception
Rose Kapolczynski - Progressive Strategy Partners
Christopher Lehane - Fabiani & Lehane
Rob Stutzman - Navigators Global
10:45am-11:00am
Refreshment Break
11:00am-12:15pm
Panel 2
Building An Online Army: From Social Networking to Search Marketing
What's Working and What's Not? Online campaigning is here to stay. But will it work for your down ballot campaign? View the newest technology and find out if it's right for your race.
Moderator:Rich Schlackman - MSHC Partners, Inc
R. Rebbecca Donatelli - Campaign Solutions
Anders Jones - Rapleaf
Frank Schubert - Schubert Flint Public Affairs
Charles Scrase - Google
Theo Yedinsky - Social Stream Consulting
12:15pm-1:45pm
Lunch on your own
1:45pm-3:00pm
Panel 3
Campaign Tactics that are working right now.
There are so more tools than ever before at a campaign consultant's disposal. Learn from top consultants what has been working lately and why.
Moderator:Wayne Johnson - The Wayne Johnson Agency
Anupam Gupta - Mixpo
Natalie LeBlanc - MSHC Partners Inc
Marty Stone - Stones' Phones
Ben Tulchin - Tulchin Research
Leo Wallach - Winner Mandabach Campaigns
3:00pm-3:15pm
Refreshment Break
3:15pm-4:30pm
Panel 4
It Starts with the Message
Effective political messaging is all about persuasion and communication to the right group of voters. Hear panelists discuss how they target groups and identify the right messages to win.
Moderator:Donna Lucas - Lucas Public Affairs
John Davies - Davies
Steve Maviglio - Forza Communications
Beth Miller - Wilson-Miller Communications Inc
Garry South - The Garry South Group
4:30pm-5:30pm
Networking Reception