Agenda


                    Thursday, March 25, 2010

8:30 AM - 6:00 PM

Registration Desk

Registration

12:00 PM-3:30 PM

Akimel O'otham 2

Board Meeting

5:30 PM - 6:30 PM

Akimel O'otham 1

New Member Meet 'n Greet

For new AAPC members come and meet AAPC Board Members, staff and fellow new members. Learn the mission, ethics, and values behind this group of political professionals.

Moderator: Richard Norman - The Richard Norman Company
Andrew Bakalar - OneWorldVirtual
Jessica Keegan - Edmonds Associates
Doc Sweitzer - The Campaign Gropu

6:30 PM - 8:30 PM

Akimel Lawn

Welcome Reception

                 Friday, March 26, 2010

8:30 AM - 4:30 PM

Akimel O'otham Foyer

Exhibitors

8:30 AM - 9:45 AM

Akimel O'otham 3&4

Opening General Session


Sponsored By:
Metro Iowa Plus
Politics 2010: Strategic Outlook Perspectives Join leading consultants and pundits for a look at the key November elections and the stakes that are involved.

Moderator: Whit Ayres - Ayres, McHenry & Associates
Charlie Black - Prime Policy Group
Ed Goeas - The Tarrance Group
Stan Greenberg - Greenberg Quinlan Rosner Research
Mark Mellman - The Mellman Group

10:00 AM - 11:00 AM

Akimel O'otham 1

Akimel O'otham 2

Deer/Scorpion

Panel #1
Sponsored By: Hackney & Hackney

Unleash the Power in Your Pocket
How you can use mobile phone technology to raise money, keep your supporters updated and provide a new venue for candidate messaging.

Moderator: Dane Strother - Strother Strategies
David Asheim - Win By Cell
Kevin Bertram - Distributive Networks John Craig - Purple Forge

Panel #2
Sponsored By: The Mellman Group

International Consulting
Opportunities for American political consultants overseas. Discussions feature noted consultants who are working all over the world.

Moderator: Tom Shepard - Tom Shepard & Associates
Cathy Allen - The Connections Group
Sal Russo - Russo Marsh + Rogers, Inc.

Panel #3
Sponsored By: Trail Blazer

Running State Legislative and Local Campaigns
Learn how to bring sophisticated campaign techniques to legislative and local campaigns.

Moderator: Brian Hanf - Trailblazer
Raghu Devaguptapu - Adelstein Liston
Chadwick Melder - CAMCO Consulting
Margie Omero - Momentum Analysis, LLC
Bert Ralston

11:00 AM - 11:15 AM

Akimel O'otham Foyer

Refreshment Break

11:15 AM - 12:15 PM

Akimel O'otham 1

Akimel O'otham 2

Deer/Scorpion

Panel #4
Sponsored By: Google

Fishing With Your Keyboard: How to Bait and Catch Online Users with Search Marketing
Over 80% of all Internet traffic originates from search engine marketing. Join a panel of noted internet marketing experts to learn how you can drive voters to your client's website.

Moderator: Kate Kaye - ClickZ
Eric Frenchman - Connell Donatelli
Michael Organ - AKPD Media
Chris Talbot - Google, Inc.

Panel #5
Sponsored By: Holtzman Vogel & Patton Boggs LLP

What Does the Supreme Court Decision on Campaign
Finance Mean for our Industry?

With the lifting of restrictions on political spending, Independent Expenditure Campaigns can now spend unlimited amounts of money.
What does this decision mean for your candidates, campaigns and corporate and non-profit clients?

Moderator: Art Hackney - Hackney & Hackney
Bill McGinley - Patton Boogs, LLP
Jason Torchinsky - Holtzman & Vogel

Panel #6
Sponsored By: Telemundo

Cutting Through the Noise to Reach Latino Voters in 2010
In 2010, Latinos will represent a quarter of the U.S. population. In 2008, 84% of registered Latinos turned out to vote. Learn the strategies that work to move this electorate from the masterminds who fought and won in 2008.

Moderated By: Telemundo
Hector Barajas - Bellor Communications
Lorena Chambers - Chambers Lopez & Gaitan LLC
Mario Lopez - Hispanic Leadership Fund
Yvette Martinez - Progessive Strategy Partners

12:15 PM - 1:45PM

Akimel O'otham 3 & 4

AAPC Hall of Fame Luncheon
Sponsored by Aristotle, Inc.

1:45 PM - 2:45 PM

Akimel O'otham 1

Akimel O'otham 2

Deer/Scorpion

Panel #7
Sponsored By: Executive Communications & Zata|3

Creating Your Client's Website and Social Networking Strategy

Learn how to effectively use Twitter, Facebook, MySpace, LinkedIn and Ning to get your client's message to the right people.

Moderator: Jay Friedman - The Goodway Group
Larry Huynh - Trilogy Interactive
Jason Rosenthal- Ning
Dmitry Shevelenko - Facebook
Theo Yedinsky - Social Stream Consulting

Panel #8
Sponsored By: The Richard Norman Company

Legislative Threats to Political Speech
Learn about the threats against the political consulting industry and what the AAPC is doing to fight them.

Moderator: Richard Schlackman - MSHC Partners
Brian Franklin - Impact Politics
Dana Reed - Reed & Davidson LLP
Joe Sandler - Sandler Reiff & Young

Panel #9
Sponsored By:
Fortune Media & Winning connections
Case Studies on the Power of Telecommunication
Get some great ideas from three case studies from the pros in political telecommunication.

Moderator: Dale Emmons - Emmons and Company
Shannon Burns - Victory Solutions
Chad Gosselink - Zata|3

2:45 PM - 3:00 PM

Akimel O'otham Foyer

Refreshment Break

3:00 PM - 4:00 PM

Akimel O'otham 1

Akimel O'otham 2

Deer/Scorpion

Sponsored By: Panel #10
PayPal

Online Fundraising
Don't let your clients miss out on donors that are only a click away. Learn from the best in the business how to build your campaign war chest by raising money online.

Moderator: Becki Donatelli - Campaign Solutions
David Bain - Viral Media Productions
Chris Cochran - Paypal
Justin Hart - RaiseDigital
Peter Pasi - Emotive LLC

Panel #11
Sponsored By:Infogroup Interactive

How Demographic Trends are Affecting Politics: What are the new demographic trends and how are they effecting elections?
Learn about the 'New Silent Generation' (Gen Z) and how theydiffer from the other generational cohorts.

Moderator: Frank Girolami - Influential Data
Alex Gage - TargetPoint Consulting
Hal Malchow - MSHC Partners

Panel #12
Sponsored By: USPS

Direct Mail Case Studies:
Listen to three case study presentations from the pros in campaign direct mail, and panel commentary from the people who get in your mailbox.

Moderator: Karen Tucker - USPS
James Aldrete - Message Audience & Presentation, Inc.
Richard Norman - The Richard Norman Company
Jennifer Smith - Mad Dog Mail

5:00 PM - 6:00 PM

Bee Hive Patio

Sponsor & Exhibitor Appreciation Reception
Hosted by AAPC Board of Directors

6:00 PM - 7:00 PM

Lobby Bar

AAPC Midwest Chapter Get-Together

6:00 PM PM

Porte Cochere

Dinner on Your Own

                Saturday, March 27, 2010

9:00 AM - 3:00 PM

Akimel O'otham Foyer

Exhibitors

9:00 AM - 9:30 AM

Akimel O'otham 1

Akimel O'otham 2

Deer/Scorpion

Infegy Sponsor Showcase VoteIQ Sponsor Showcase Google Sponsor Showcase
9:30 AM - 10:30 AM

Akimel O'otham 1

Akimel O'otham 2

Deer/Scorpion

Panel #13
Sponsored By: Pollmakers

Online Polling & Ad Testing
When do you use online polling vs. traditional polling? Testing ads online vs. in focus groups.

Moderator: Walter Monk - Pollmaker

David Binder - David Binder Research
Glen Bolger - Public Opinion Strategies
Dan Judy - Ayres, McHenry & Associates, Inc.
Andre Pineda - Pineda Consulting

Panel #14
Sponsored By: Global Strategy Group

Mergers, Acquisitions, and Strategic Alliances
Does it make sense to join your firm with another? Do's and don't's from those who have been there.

Moderator: Wayne Johnson - The Wayne Johnson Agency
Ben Katz - CompleteCampaigns.com
Melissa Mullinax - National Strategies, Inc.
Frank Schubert - Schubert Flint

Panel #15
Sponsored By: CBS Radio

Case Studies on Winning Radio Campaigns
Radio has changed! Pick up tips on how to capture voters with great radio advertising. Learn about exciting changes including online and satellite radio to further your message.

Moderator:Anne -Marie Petrie - CBS Radio
Julie Cutler - Compass Media Group
Scott Howell -
John Rowley - Fletcher Rowley Riddle, Inc.

10:30 AM - 12:00PM

Akimel O'otham 3 & 5

General Session & Brunch
Sponsored by TVB

Who's Watching TV and How? With network television becoming so fragmented, where are all the viewers? Join representatives from the network television industry, the cable industry and online television as they discuss new patterns of viewership in television.
Moderator: John Brabender - BrabenderCox
Tim Kay - NCC
Jack Poor - TVB
Kyle Roberts - Smart Media Group
Richard Vedder - ABC
12:00 PM - 1:00 PM

Akimel O'otham 1

Akimel O'otham 2

Deer/Scorpion

Panel #16
Sponsored By: Infegy

Case Studies on Winning Social Media Learn how three of the biggest online social media campaigns made their mark.

Moderator:Adam Coomes - Infegy
David Kralik - Engage LLC
Andrew MacDowell - The Bivings Group
Suzanne Zurn - Xenophon Strategies

Panel #17
Sponsored By: Targeted Creative Communications

How Political Consultants Can Stay Out of Jail
Explore the legal and ethical quagmires into which political consultants have sometimes stumbled and learn how to recognize them in your business.

Moderator: Tom Hiltachk - Bell, McAndrews & Hiltachk, LLP
Dan Hazelwood - Targeted Creative Communications, Inc.
Kevin Heneghan - The Sutton Law Firm
Robert Kelner - Covington & Burling LLP

Panel #18
Sponsored By: Aristotle

Crisis Management: What Do You Do When Things Go South?
Experts in the art and science of crisis and scandal management discuss best practices for maintaining your client's reputation in trying times.

Moderator: Mario Diaz - Mario E Diaz & Associates
John Davies - DAVIES
Beth Miller - Wilson-Miller Communications
Thom Riehle - RT Strategies

1:00 PM - 1:15 PM

Akimel O'otham Foyer

Refreshment Break

1:15 PM - 2:15 PM

Akimel O'otham 1

Akimel O'otham 2

Deer/Scorpion

Panel #19
Sponsored By: Corbis

Web 2012: The Next Generation of Campaign Websites
What's coming down the road in social networks and new technologies. Learn how the traditional campaign website is evolving to shape the issues and votes of tomorrow.

Moderator:Karen Jagoda - E-Voter Institute
Kevin O'Neill - Edelman-Grassroots Enterprise
John Rohrbach - Bullseye Interactive
Paul Seale - Alien Media
Larry Ward - Political Media

Panel #20
Sponsored By: Intermarkets

The Art of the Pitch: Seasoned AAPC members share their tips and techniques for making successful client pitches.

Moderator:Jordan Lieberman - Politics Magazine
Fred Davis - Strategic Perception Inc.
Celinda Lake - Lake Research Partners
Jim Spencer - Winning Connections
Liz Welsh - Executive Communications

Panel #21
Sponsored By: R&R Partners

Consultant Case Studies - Winning Issue Advocacy Campaigns
AAPC presents a series of three case studies from the pros in candidate and issue advocacy campaigns. Learn what they did to achieve success and apply their tactics to your next campaign.

Moderator:Neal Levine - R&R Partners
Chuck Coughlin - HighGround Inc.
Zac Moffat - Targeted Victory
Steve Powell - Ad Guys
Ann Wiesner - Grassroots Solutions

6:00 PM - 7:00 PM

Maricopa Wells

19th Annual Pollie Awards Reception
Sponsored By:
Braun Research

-- Broadnet -- The Tyson Organization-- Western Wats
7:00 PM - 9:00 PM

Maricopa Wells

19th Annual Pollie Awards Dinner

9:00 PM

Lobby Bar

After Party



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