Agenda
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Thursday, March 25, 2010 |
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| 8:30 AM - 6:00 PM |
Registration Desk |
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Registration |
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| 12:00 PM-3:30 PM |
Akimel O'otham 2 |
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Board Meeting |
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| 5:30 PM - 6:30 PM |
Akimel O'otham 1 |
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For new AAPC members come and meet AAPC Board Members, staff and fellow
new members. Learn the mission, ethics, and values behind this group of political
professionals.
Moderator: Richard Norman - The Richard Norman
Company |
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| 6:30 PM - 8:30 PM |
Akimel Lawn |
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Welcome Reception |
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Friday, March 26, 2010 |
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| 8:30 AM - 4:30 PM |
Akimel O'otham Foyer |
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Exhibitors |
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| 8:30 AM - 9:45 AM |
Akimel O'otham 3&4 |
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Opening General Session - Politics 2010: Strategic Outlook Perspectives Sponsored By: Metro Iowa Plus Join leading consultants and pundits for a look at the key November elections and the stakes that are involved.
Moderator: Whit
Ayres - Ayres, McHenry & Associates |
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| 10:00 AM - 11:00 AM |
Akimel O'otham 1 |
Akimel O'otham 2 |
Deer/Scorpion |
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Panel #1 Sponsored By: Hackney & Hackney Unleash the Power in Your Pocket Learn how you can use mobile phone technology to raise money, keep your supporters updated and provide a new venue for candidate messaging. Moderator: Dane Strother - Strother Strategies |
Panel #2 Sponsored By: The Mellman Group International Consulting Explore opportunities for American political consultants overseas. Discussions will feature noted consultants who are working all over the world.
Moderator: Tom Shepard -
Tom Shepard & Associates |
Panel #3 Sponsored By: Trail Blazer Running Legislative and Local Campaigns Learn how to bring sophisticated campaign techniques to legislative and local campaigns.
Moderator: Brian
Hanf - Trailblazer |
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| 11:00 AM - 11:15 AM |
Akimel O'otham Foyer |
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Refreshment Break |
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| 11:15 AM - 12:15 PM |
Akimel O'otham 1 |
Akimel O'otham 2 |
Deer/Scorpion |
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Panel #4 Sponsored By: Google Fishing With Your Keyboard: How to Bait and Catch Online Users with Search Marketing Over 80% of all Internet traffic originates from search engine marketing. Join a panel of noted internet marketing experts to learn how you can drive voters to your client's website.
Moderator: Kate
Kaye - ClickZ |
Panel #5 Sponsored By: Holtzman Vogel & Patton Boggs LLP What Does the Supreme Court Decision on Campaign Finance Mean for our Industry? With the lifting of restrictions on political spending, independent expenditure campaigns can now spend unlimited amounts of money. What does this decision mean for your candidates, campaigns and corporate and nonprofit clients?
Moderator: Art
Hackney - Hackney & Hackney |
Panel #6 Sponsored By: Telemundo Cutting Through the Noise to Reach Latino Voters In 2050, Latinos will represent 30% of the U.S. population. In 2008, 84% of registered Latinos turned out to vote. Learn the strategies that work to move this electorate from the masterminds who fought and won in 2008.
Moderated By:
Patricia Batres - Telemundo |
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| 12:15 PM - 1:45PM |
Akimel O'otham 3 & 4 |
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AAPC Hall of Fame Luncheon & Aristotle Dream Team Awards |
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| 1:45 PM - 2:45 PM |
Akimel O'otham 1 |
Akimel O'otham 2 |
Deer/Scorpion |
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Panel #7 Sponsored By: Executive Communications & Zata|3 Integrating Your Client's Website and Social Networking Strategy Learn how to effectively use Twitter, Facebook, MySpace, LinkedIn and Ning to get your client's message to the right people.
Moderator: Jay
Friedman - The Goodway Group |
Panel #8 Sponsored By: The Richard Norman Company Legislative Threats to Political Speech Learn about the threats against the political consulting industry and what the AAPC is doing to fight them.
Moderator: Richard
Schlackman - MSHC Partners |
Panel #9 Sponsored By: Fortune Media & Winning connections Case Studies on the Power of Telecommunications It's not just about robocalls anymore. Learn from the leaders in this industry about the new tools that are available to boost your campaign and candidates.
Moderator: Dale
Emmons - Emmons and Company |
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| 2:45 PM - 3:00 PM |
Akimel O'otham Foyer |
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Refreshment Break |
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| 3:00 PM - 4:00 PM |
Akimel O'otham 1 |
Akimel O'otham 2 |
Deer/Scorpion |
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Sponsored By: Panel
#10 PayPal Online Fundraising Don't let your clients miss out on donors that are only a click away. Learn from the best in the business how to build your campaign war chest by raising money online. Moderator: Becki Donatelli - Campaign
Solutions |
Panel #11 Sponsored By:Infogroup Interactive How Demographic Trends are Affecting Politics What are the new demographic trends and how are they affecting elections? Learn about the upcoming voters - the "New Silent Generation" (Gen Z) and how they differ from the other generational cohorts.
Moderator: Frank
Girolami - Influential Data |
Panel #12 Sponsored By: USPS Direct Mail Case Studies A presentation of three case studies from the pros in campaign direct mail, and panel commentary from the people who get in your mailbox.
Moderator: Karen
Tucker - USPS |
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| 5:00 PM - 6:00 PM |
Bee Hive Patio |
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Sponsor & Exhibitor Appreciation Reception |
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| 6:00 PM - 7:00 PM |
Lobby Bar |
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AAPC Midwest Chapter Get-Together |
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| 6:00 PM PM |
Porte Cochere |
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Dinner on Your Own |
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Saturday, March 27, 2010 |
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| 9:00 AM - 3:00 PM |
Akimel O'otham Foyer |
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Exhibitors |
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| 9:00 AM - 9:30 AM |
Akimel O'otham 1 |
Akimel O'otham 2 |
Deer/Scorpion |
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Winning in Politics with Social Media
Millions of people every day use social media online, sharing their thoughts and opinions through blogs, Twitter, social networks and forums. Campaign operations will never be the same. Connect with the voters by simply listening. Stay ahead of breaking stories before they reach major media. Come learn how to take advantage of this new media. |
VoteIQ Sponsor Showcase Vote iQ is America's first social networking platform for "all things" politics - revolutionizing the relationship between citizens and political leaders. We offer a one- stop shop for politicians to better connect with voters, breaking down the walls that have led to alienation and transforming passive supporters into active voters. Come to our exclusive pre-launch preview! |
Google Sponsor Showcase Google gives campaigns the needed tools to communicate to voters the information they need. Our products positively impact every aspect of well-run campaigns. Learn how to partner with Google to make your campaigns better organized, better executed and better able to communicate efficiently and cost effectively. |
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| 9:30 AM - 10:30 AM |
Akimel O'otham 1 |
Akimel O'otham 2 |
Deer/Scorpion |
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Panel #13 Sponsored By: Pollmakers Online Polling & Ad Testing When do you use online polling vs. traditional polling? What's the difference between testing ads online vs. in focus groups? Learn the answers to these questions and more from the experts in polling and survey research.
Moderator: Walter
Monk - Pollmaker |
Panel #14 Sponsored By: Global Strategy Group Mergers, Acquisitions, and Strategic Alliances Does it make sense to join your firm with another? Learn the "dos and don'ts" from political consultants who have been there.
Moderator: Wayne
Johnson - The Wayne Johnson Agency |
Panel #15 Sponsored By: CBS Radio Case Studies on Winning Radio Campaigns Radio has changed! Pick up tips on how to capture voters with great radio advertising. Learn about exciting changes including online and satellite radio to further your candidate's message.
Moderator:Anne
-Marie Petrie - CBS Radio |
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| 10:30 AM - 12:00PM |
Akimel O'otham 3 & 5 |
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General Session &
Brunch - Who's Watching TV and How? Sponsored by TVB With television viewing becoming fragmented, where are all the viewers? Join representatives from broadcast television, the cable industry and online television as they discuss new patterns of viewership for television. Moderator: John Brabender - BrabenderCox Tim Kay - NCC Jack Poor - TVB Kyle Roberts - Smart Media Group Richard Vedder - ABC |
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| 12:00 PM - 1:00 PM |
Akimel O'otham 1 |
Akimel O'otham 2 |
Deer/Scorpion |
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Panel #16 Sponsored By: Infegy Case Studies on Winning Social Media Campaigns Learn how three of the biggest online social media campaigns made their mark.
Moderator:Adam
Coomes - Infegy |
Panel #17 Sponsored By: Targeted Creative Communications How Political Consultants Can Stay Out of Jail Explore the legal and ethical quagmires into which political consultants have sometimes stumbled and how to recognize them in your business.
Moderator: Tom
Hiltachk - Bell, McAndrews & Hiltachk, LLP |
Panel #18 Sponsored By: Aristotle Crisis Management: What Do You Do When Things Go South? Experts in the art and science of crisis and scandal management discuss best practices for maintaining your client's reputation in trying times. Moderator: Mario Diaz - Mario E Diaz &
Associates |
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| 1:00 PM - 1:15 PM |
Akimel O'otham Foyer |
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Refreshment Break |
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| 1:15 PM - 2:15 PM |
Akimel O'otham 1 |
Akimel O'otham 2 |
Deer/Scorpion |
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Panel #19 Sponsored By: Corbis Web 2012: The Next Generation of Campaign Websites What's coming down the road in social networks and new technologies? Learn how the traditional campaign website is evolving to shape the issues and votes of tomorrow.
Moderator:Karen
Jagoda - E-Voter Institute |
Panel #20 Sponsored By: Intermarkets The Art of the Pitch: Seasoned AAPC members share their tips and techniques for making successful client pitches and reels.
Moderator:Jordan
Lieberman - Politics Magazine |
Panel #21 Sponsored By: R&R Partners Consultant Case Studies - Winning Issue Advocacy Campaigns AAPC presents a series of three case studies from the pros in candidate and issue advocacy campaigns. Learn what they did to achieve success and apply their tactics to your next campaign.
Moderator:Neal
Levine - R&R Partners |
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| 6:00 PM - 7:00 PM |
Maricopa Wells |
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19th Annual Pollie Awards Reception Motorcoach pickup and drop-off is at the conference center circle down the hall from the AAPC meeting space. |
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| 7:00 PM - 9:00 PM |
Maricopa Wells |
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19th Annual Pollie Awards Dinner |
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| 9:00 PM |
Lobby Bar |
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After Party |
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