2009 Pollie Awards and Conference
2009 Pollie Awards and Conference in Washington, DC, March 27-29
Changes might occur to the schedule
| 18th Annual Pollie Awards & Conference Schedule | |||||
|---|---|---|---|---|---|
| Friday 27th |
1st Day | Description of Panels and Events | Hotel Location | Moderator | Panelist |
| 12:00 PM - 6:00 PM |
Registration | Registration | Woodrow Wilson Registration Desk | ||
| 12:00 PM - 3:00 PM |
AAPC Board of Directors Meeting |
AAPC Board Business | Annapolis 4 | ||
| 2:00 PM- 5:00 PM |
Exhibitors Set Up |
Exhibitors Set Up | Wilson Lobby | ||
| 3:15 PM - 4:00 PM |
AAPC Foundation Board Meeting |
AAPC Foundation Board Business | Annapolis 4 | ||
| 4:30 PM -
6:00 PM |
New Members Reception |
New Members Reception and Member Meeting | Annapolis 4 | Gail Garbrandt | Steve Castleton Joe Mercurio Jamie Emmons Bud Jackson |
| 6:00 PM -
7:30 PM |
Opening Welcome Reception |
Opening Welcome Reception | Gaylord Atrium | ||
| Saturday 28th |
2nd Day | Description of Panels and Events | Hotel Location | Moderator | Panelist |
| 7:00 AM - 8:00 PM | Registration | Registration | Woodrow Wilson Registration Desk | ||
| 7:30 AM - 8:00 PM | Exhibits | Exhibits | Wilson Lobby | ||
| 8:30 AM - 9:45 AM | Continental Breakfast General Session # 1 |
Keynote: Politics and Political Consulting Today | Wilson A | Cathy Allen, Whit Ayres | |
| 9:45 AM - 11:00 AM | Breakout #1 | Mobile Technology: The times they are a-changin'. The mobile phone in your pocket is no longer just for calling your friends. This election cycle we saw it used to raise millions of dollars for non-profits, keep people up-to-date on the latest news and exit polls, and finally, provide a venue for candidate GOTV, messaging, and the release of major campaign announcements. | Annapolis 1 | Kathie Legg | Scott Goodstein Kevin Bertram Christan Zimmern |
| 9:45 AM - 11:00 AM | Breakout #2 | You Must Be Present to Win: Winning in every arena from politics to business and even in our personal life requires great communications skills. Unfortunately, as the pace of life increases, we are overwhelmed with more information and our ability to connect, persuade, and earn attention decreases. Ironically, as the tools to communicate multiply, our ability to connect has diminished. | Annapolis 2 | John Davies — DAVIES Public Affairs | |
| 11:00 AM - 11:15 AM | Refreshment Break |
Refreshment Break — Bliss Institute | Wilson Lobby | ||
| 11:15 AM - 12:15 PM | General Session #2 |
Politics of Health Care: Learn important insights on how voters think and feel when it comes to their health care and the players in this debate. Find out from these experts how the politics of healthcare might change in 2010 and beyond as a new administration that promises to make healthcare reform a priority, takes the helm. | Annapollis 3 + 4 | Whit Ayres | Darren Willcox Mike Tuffin Ben Goddard |
| 12:30 PM - 1:45 PM | Luncheon/ General Session #2 |
NCC Cable Awards Luncheon | Wilson A | Chuck Cowdrey | |
| 2:00 PM - 3:15 PM | Breakout #3 | Online Advertising 101: Join a panel of noted political and online advertising experts to learn the most effective practices in creating successful online paid media campaigns. This session will cover everything within online paid media, from search to online display advertising. If you're planning to deliver results for your clients, you won't want to miss this session. | Annapolis 1 | Waldo Tibbetts | Emily Williams Peter Cherukuri Francine McMahon Ryan Waite |
| 2:00 PM - 3:15 PM | Breakout #4 | Politics & Gaming: United States gambling revenues have grown enormously over the past two decades. We will examine how politics and legislation will shape the future of American gaming in land-based casinos, on Indian lands and on the internet. | Annapolis 2 | Nancy Todd Tyner | Leo Wallach Jim Tabilio Frank Catania |
| 3:15 PM - 3:30 PM | Refreshment Break |
Refreshment Break — PD Connect | Wilson Lobby | ||
| 3:30 PM - 4:30 PM | Breakout #5 | Online Fundraising: The Internet has fundamentally and irrevocably changed political fundraising. Don't let your clients miss out on donors that are only a click away from supporting your side. Learn from the best in the business how to build your campaign war chest by raising big money in cyberspace. | Annapolis 3 + 4 | Steve Castleton | Jen Stolp John Hlinko |
| 3:30 PM - 4:30 PM | Breakout #6 | Absentee And Early Voting: Understanding the advantages of early and absentee voting | Annapolis 1 | Thomas C. Shepard | Ace Smith Becki Donatelli Natalie LeBlanc |
| 3:30 PM - 4:30 PM | Breakout #7 | All About Email: Targeting, list building, best practices | Annapolis 2 | Frank Girolami | Bob Blaemire Jeff Averbeck Chris Casey |
| 4:45 PM - 6:00 PM | General Session #4 |
Proposition 8: A Case Study | Annapolis 3 + 4 | Cathy Allen | Frank Schubert Jeff Flint Introduction by Anne Marie Petrie |
| 6:30 PM - 8:00 PM | Hall of Fame Event |
Honoring Nancy Todd Tyner and Dick Wirthlin and giving out student awards and The Mike Connell Award | Woodrow Wilson A | Nancy Todd Tyner Richard Wirthlin |
|
| Sunday 29th |
3rd Day | Description of Panels and Events | Hotel Location | Moderator | Panelist |
| 7:00 AM - 8:00 PM | Registration | Registration | Wilson Registration Desk | ||
| 7:30 AM - 3:30 PM | Exhibits | Exhibits | Wilson Lobby | ||
| 8:30 AM - 9:45 AM | Continental Breakfast General Session #5 |
Microtargeting: You've done your polling. You're running your ads. You've done voter ID. You're ready for GOTV. You know your voters. Right? What if the other side has found the one message that could possibly convince Betty Bukowski and women like her and Truman Wellgood and his co-workers to switch and vote for their candidate? | Wilson A | John Phillips | Amy Gershkoff Michael Meyers William Mann |
| 9:45 AM - 11:00 AM | Breakout #8 | Social Networking & Viral Marketing: Word of mouth. Facebook, MySpace, Email, Youtube. Leveraging the power of viral marketing and social networking for your campaign | Annapolis 1 | Will Robinson | Mark Mellman Mark SooHoo Chris Nolan Justin Germany |
| 9:45 AM - 11:00 AM | Breakout #9 | Use Of Humor In Campaigns: What works? What doesn't? When does humor backfire and how can you successfully harness comedy to the benefit of your campaign? | Annapolis 3 & 4 | | Fred Davis |
Steve Murphy Glenn Kessler |
| 11:00 AM - 11:15 AM | Refreshment Break |
Refreshment Break | Wilson Lobby | ||
| 11:15 AM - 12:15 PM | Breakout #10 | Search Marketing: Over 80% of all internet traffic originates from search engines such as Google, AOL, or MSN. Join a panel of noted marketing experts to learn how your campaign can capitalize on voters looking for specific information on the internet | Annapolis 1 | Eric Frenchman | Peter Greenberger Rich Masterson Andrew Bleeker |
| 11:15 AM - 12:15 PM | Breakout #11 | Using All the Tools In the Box: Integrating your media including direct mail, TV, internet, etc. to build the brand for your candidate/issue campaign. | Annapolis 2 | Dale Emmons | David Mastervich Ondine Fortune Matthew Dybwad |
| 12:30 PM - 1:45 PM | Luncheon | Eye On 2010: How will the map look? What will coalitions look like? New players? Swing voters for 2010. How 2008 changed the 2010 campaign | Wilson A | Amy Walter Kristina Wilfore Jon Vogel Brad Todd or Brian Walsh |
|
| 2:00 PM - 3:15 PM | Breakout #12 | Campaign Websites: What makes an effective campaign website? Which tools & techniques work in political and public affairs campaigns? | Annapolis 1 | Karen Jagoda | Rob Kubasko Mike Panetta Brian Keeler Ian Koski Karen Jagoda |
| 2:00 PM - 3:15 PM | Breakout #13 | The Latino/Hispanic Campaign Revolution | Annapolis 3 & 4 | Sam Rodriguez | Cesar Martinez Efrain Escobedo Lorena Chambers Andre Pineda |
| 3:15 PM - 3:30 PM | Refreshment Break |
Refreshment Break — Contact Group | Wilson Lobby | ||
| 3:30 PM - 4:45 PM | Closing/ General Session #6 |
The 2008 Presidential Election & the Future of American Politics | Annapolis 3 & 4 | Whit Ayres | John King Ron Brownstein Charlie Cook |
| 4:45 PM - 6:00 PM | Exhibitors Tear Down | Exhibitors Tear Down | Wilson Lobby | ||
| 6:30 PM - 7:30 PM | Pollie Reception |
Pollie Reception | Wilson Lobby | ||
| 7:30 PM - 10:00 PM | Pollie Awards Ceremony & Dinner |
Pollie Awards Ceremony & Dinner | Wilson A-D | ||
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