2009 Pollie Awards and Conference

Glenn Kessler

Glenn Kessler

Glenn Kessler is president and CEO of HCD Research, a firm specializing in traditional and web-based communications research.

His firm was an early adapter of Internet marketing research, having developed and implemented web-based research applications in 1996 to measure the effectiveness of print and broadcast advertisements.

Mr. Kessler has been interview by national and regional broadcast media including Special Report with Brit Hume and Fox News. He has also been quoted in national newspapers as an expert on political advertising testing during the 2004 and 2008 Presidential elections. He has authored several articles on Internet marketing, and presented at national marketing meetings and advertising conferences.

Prior to founding HCD Research, Mr. Kessler held sales and marketing positions with Roche Diagnostics Systems and Ortho Diagnostic Systems. He served as director of national accounts and was a member of the Roche Diagnostics Operating Committee.

Mr. Kessler earned a BS from American University and an MBA from the University of Maryland.