2009 Pollie Awards and Conference

Amy Gershkoff

Amy Gershkoff

Amy Gershkoff holds a Ph.D. from Princeton University and is a founding partner of Changing Targets Media™. She most recently served as Vice President of Analytics at MSHC Partners, where she developed microtargeting strategies for political campaigns and advocacy organizations. Prior to joining MSHC Partners, she worked as a polling consultant, providing strategic advice to campaigns and advocacy groups, and taught at Princeton University.

Her articles have been published in numerous media outlets and academic journals, including the Washington Post, Christian Science Monitor, Perspectives on Politics, and Politics Magazine, and she has been a commentator on NPR and XM Radio. Gershkoff was named a "Rising Star" for 2008 by Campaigns and Elections magazine.