Board of Directors
Richard Schlackman
Ask anyone in Washington about Rich Schlackman, and they'll tell you that Rich is the man singularly responsible for reinventing targeted direct mail across America. Known as the "California Style" Rich created a new school for direct mail that involved an innovative visual mix of graphics and emotions, backed with intensive demographic strategies.
Rich has worked on ballot initiatives in California, Colorado, Oregon, Arizona, Washington, Hawaii, Tennessee, Florida, Michigan, Ohio, and Nevada. His clients have also included Governors such as Janet Napolitano (AZ), Jennifer Granholm (MI), Ted Kulongoski (OR), Michael Lowry (WA), and Roy Barnes (GA); US Senators Christopher Dodd (CT), Timothy Wirth (CO), Evan Bayh (IN), Debbie Stabenow (MI), Max Baucas (MT), Jeff Bingaman (NM), and Hillary Clinton (NY); and numerous congressional members, state parties and membership organizations.
Rich first came to California in 1975 to work on the Muscone for Mayor Campaign. In 1976 he worked on the Tom Hayden for U.S. Senate race and served as the Northern California Field Director for the Democratic Party. By 1977 Rich had started his own direct mail firm and until 1986 was a co-owner of Schlackman Fazio. From 1987-1998 he was President and owner of Campaign Performance Group, and he has been a partner at MSHC Partners, Inc., since 1999.
Rich has written and co-authored numerous articles in Campaigns and Elections magazine and has been a board member for the American Association of Political Consultants for the past 8 years, where he serves as the Pollies Co-chair. He is also well-known as a passionate wine connoisseur who serves on the Great Capital Wine Network of San Francisco and is co-hosting this year’s conference in Barcelona, Spain.
Rich currently resides in San Francisco with his wife and one child.
Contact Information
- MSHC Partners, Inc.
- 470 Alvarado Street
- San Francisco, CA 94114
- Voice 415-648-2822
- Fax 415-647-6340
- rmswine@yahoo.com
- www.mshcdirect.com